Local


The challenge

Develop a solution for helping small entrepreneurs to sell during the crisis resulting from the social isolation imposed in 2020.

Project started at Techstars Global Startup Weekend Online | COVID-19 Edition (Brazil) and after it, three members from the original team decided to go on with the project.

The outcome

In one month of work we have already delivered the first MVP of the product that helps people to find shops and services nearby.

Within 7 days after launching we had already registered more than 200 business in our platform.

Length of the project

Ongoing project since April 2020

Role

Product Designer (research, facilitation, business strategy, marketing, writing and interface designer)

Tools used

Figma, Miro, Google forms, Google Docs, Google sheets

Skills developed

User research, UX writing, Prototyping, Wireframing, Scrum, Remote teamwork, Business strategy, Marketing, metrics


Context




The project developed on Techstars Global Startup Weekend Online | COVID-19 actually comes from a similar initiative developed beforehand by one of out actual team members.

This previous experience gave us some miles on the road, with knowledge on user needs, market demands, technology struggles and many other.

Currently we are a team (of three) with complementary skills: I as a designer working end-to-end on the product roadmap; a skilled Product Manager from Gympass, who responds for product, business and production tasks and a senior software developer responsible for all our tech decisions and development.

Design process

Geographically apart, the team managed to hold online sessions of design facilitation on Miro.

Main used tools and processes:

  • in-depth interview;

  • surveys (forms);

  • personas;

  • market research;

  • journey maps;

  • assumptions list;

  • ideation sprints;

  • prioritization map;

  • branding identity statement.

Personas

We are a B2B2C business

Business


Customer



MVP 1

Smoke test + Landing page

At first we tried to get businesses leads from the landing page and a forms.

In the following sprint we decided to pivot the stakeholder from the business to the end customer.

Then we started to make active prospections for businesses.


MVP 2

App + Landing pages

With 200 businesses inside the app, we launched the app with main features.

Main targets now are the end customers, in all actions such as marketing, landing page implementation and app features.

For business


For customer


Presenting our initiative


Results so far and stage of the ongoing project

We have already 300 small businesses registered on our data base and dozens of access in our app every week.

We are learning weekly how to improve the overall user experience in our platforms and also learning how to evolve our internal processes remotely.

Currently we are running a usability test with the prototype of a new version of the app:

  • Check out the prototype here.

Prototype of new app